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"The biggest competitor of brand building companies is not each other, but building guerrilla teams." "Many people who understand the exhibition construction industry will say that the industry competition is fierce, and a large number of construction companies are anxious to compete and seize the market. I believe this is a competition misconception of many construction companies, because the biggest competitor of construction companies is not each other, but building guerrilla teams. Every year in the exhibition market, we hear or see news of a booth collapse accident during a certain exhibition. When I pursue the idea, I prioritize creativity, applicability, and safety. These three conditions are indispensable, and I hope that Yicai will always be the leader in high-end booth construction." Construction companies should be branded. " To build a company, we need to achieve scale and branding, so that supporting projects can operate at low cost and risk. This is achieved through local construction and nearby services, with each city's service point being streamlined and branded.